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New Google Algorithm Update Panda 4.1

Tuesday, October 14, 2014

New Google Algorithm Update Panda 4.1

How to prevent your website from getting hit by Google Panda 4.1 Update

Is your Organic SEO Company on top of their game in staying current with the SEO trends in 2014? If you have dropped in rankings over the past month or so you may want to take a look at a number of factors that could be crushing your website online. Google has been releasing a number of updates to their algorithm that has taken website owners by storm which has led to many people firing their old SEO companies and making the leap to bigger and better SEO companies that actually stay current with the trends. With the new Google Algorithm Update Panda 4.1, there has been a direct hit on many items in owner websites that directly reflect in analytics.

Google Panda 4.1 Update

  • Duplicate Content
  • Aggregate Content
  • Article Spun Content
  • Thin Content
  • Keyword Stuffed Meta Data
  • Affiliate Sites with too many outbound links
  • Sketchy Ad Links that appear to be Nav Bars
  • Doorway websites and pages
  • Blank and Broken Pages - 404 errors

Creating a good SEO campaign has not always been focused around great content, however a number of other factors, including, domain age, backlink profiles, EMD (Exact Match Domain) and much more. More or less, what we are looking at in today’s SEO world is not necessarily great content, but AMAZING content. The core of any SEO strategy needs to have a massive focus on content. Not only does your content need to be amazing, but needs to have an emphasis on educational topics, compelling arguments and most importantly, user engagement.

So what can you or your current SEO team develop and deploy to ensure that you don’t get hit by the next Google Algorithm update?

AMAZING content

Reading something amazing is just a small portion of what Google wants out of your website and creating this is not always easy. Amazing content can be anything that is specific to your industry that people want to learn about or find interesting. The differences in amazing content and mediocre content will be the difference in a #1 spot vs. a #6 spot in Google. We all know what you get at the #6 spot in Google, Nothing. Create something new, fresh, fun, interesting and compelling and you are sure to win!

Educational Topics & Compelling Arguments

Educate your customers, prospects and potential clients on what it is you are selling or promoting. We live in an information hungry environment online and if you have nothing educational to offer, well you are missing the ball and people will leave your website in less than 30 seconds. We have all heard the saying “You learn something new every day, it’s just if you retain that information”. This saying has now become obsolete with the internet in place, being that you can bookmark anything interesting you read and it’s always there for your browser to retain. Always remember folks, just write compelling, educational content that makes people listen, read, retain and remember and you are sure to jump in rankings.

The overall point of this post is to point out that fact that you can’t just slap a website on the internet and call it a day. Developing a website and a good website takes time, care, passion and an absolute ton of coffee. Get ready to re-write all those terrible pages folks, Panda 4.1 will crush you if you don’t!